How to pitch your business in the best possible way

  • Open by stating your name, title/role, and company name (allows audience to get familiar with your voice before you start pitching)
  • The Quick Hook: Grab the emotional attention of the audience within the first 30 seconds
  • Definitely include these 5 elements: Problem – Solution – Market – Business – Team
  • Pitch your vision, not just what you currently have or are
  • Tell a story: Take your audience on an exciting upward journey with smooth transitions
  • Reference things people know / understand, don’t make people think or question you
  • Show real validators to prove your points, supported by strong emotional validators
  • The Right Opportunity: Clearly convey a Big Market + Big Problem + The Right Solution
  • The Right Team with these qualities: Integrity, Credibility, Passion, Experience, Knowledge, Skills, Leadership, Confidence, Commitment, Vision, Coachable, Doers
  • One Joke: Make audience laugh at least once, but don’t do a comedy routine
  • Don’t read slides or stare at projector screen! Look forward and connect with your audience
  • Don’t speak too fast, people listen better when you speak slower and you sound wiser!
  • Don’t use industry acronyms / terminology, or reference companies they won’t know
  • Don’t show a video, do show a quick DEMO or screen shots (pictures fail less often than live demo/video)

Tough questions you should expect from investors/jury panels

Company Questions:

  • What’s the history of the company? When did you start operating?
  • Why did you create this company?
  • How did you meet/find your team members? Why are you / team right people to execute this business?
  • Target market size? Minimum market penetration needed for success?
  • What’s your traction? (MVP done?, user/revenue growth?, key milestones?)
  • Why will you fail? Biggest challenges?
  • Why will you succeed? Unfair / sustainable advantages?
  • Are you a starter or finisher?
  • Show me how you achieve the magic ratio: ARPU / Life-time Value > Cost to Acquire / Maintain a Customer

Capital Raising Questions:

  • What’s the capital raising history of the company? How much / what terms?
  • When did you start raising this round? What investors have committed?
  • Have you invested any of your money?
  • Are your advisors investing?
  • What’s your valuation? Terms?
  • How much cash is in the bank? What’s your monthly burn rate (expenses not covered by operating cash flow from revenues)? = Runway (Cash / Burn Rate)
  • Use of proceeds and expected results/milestones?

Surprising questions:

#1: Who believes in you and how can I get in touch with them?

#2: What entrepreneurs do you admire and why?

#3: How do you track trends in your market?

#4: Can you tell me a story about a customer using your product?

#5: How do you know how much money you need and could you scale your business with less?

#6: How can I connect with 5 customers who have used your product or service?

#7: What will your market look like in five years as a result of using your product or service?

#8: What mistakes have you made thus far in this business and what have you learned?

#9: What if three or five years down the road we think you’re not the right person to continue running this company—how will you address that?

#10: Have you ever been fired from a job? Tell us about it.

Blogs and websites worth checking out

Venture Hacks (great list of articles about everything you need to know)

Steve Blank’s website (great blog posts and resources)

Sam Altman’s Startup Playbook for entrepreneurs

Brad Feld’s website (great blog posts about everything)

The FOCUS framework (Practical guide to reach product-market-fit)

Create a landing page in 60 minutes

LEAN Stack (online editable and sharable lean canvas)

Landing Page Design


Landing page creators with A/B testing capabilities

Other website creation tools

Payment processing (taking pre-orders)

Prototyping your web or mobile app (without any coding)

http://keynotopia.com/ (simple and easy tool to design interactive (clickable), exportable prototypes)

https://balsamiq.com/ (rapid wire-framing tool that helps you work faster & smarter.)

https://www.sketchapp.com/ (slightly more advanced design tool)

https://www.invisionapp.com/ (making your visuals clickable)

Tutorial for SKETCH (designing screens for digital products (vector design tools that develops click-able prototypes


Tips and tricks from Henrik Scheel

How to deal with anxiety

Madlibs for Pitching model by Adeo Ressi